A New Push to Pull New Patients in With Decompression Marketing
Just recently there has been resurgence in the decompression marketing industry. Many chiropractors have realized that their spinal decompression table does not do much of anything for them if it is not filled with patients all day. This has led many chiropractors to look beyond their limited marketing knowledge and seek outside assistance either from a marketing company that specializes in niche marketing or a chiropractic marketing coach. Although the main rub for moving in this direction is cost, few can argue that even with times as tough as they are, promoting the service of spinal decompression therapy is not done by just sitting in your office and wishing patients would call. When you consider the cost of staffing your office with employees that you have had to train on how to assist patients with their decompression treatment, it does not make for high numbers when looking at your all over return on investment.
That being said, spinal decompression marketing has become the newest in what some would call a “sub-niche” marketing. When looking at this and trying to explain it to someone outside of the marketing industry, one could use a visual example of a file cabinet drawer labeled “marketing”. Inside the drawer you have different types of categories of marketing, one category would be “chiropractic marketing” and inside that category would be the different types of chiropractic marketing. For this example the “spinal decompression marketing” would be placed in this file. Chiropractors with decompression practices are hopeful that this newest push to pull new patients in, will be a huge success.
