SEO For Small Business Marketing Tips
One of the tenets of website promotion and optimizing your website for the search engines (SEO) is the number of backlinks pointed to your site. Correctly stated, the volume of incoming one-way anchor text links to your site has a direct correlation to how well your site will be ranked by the search engines. While this may have worked in the past, Google is constantly updating its algorithms, making what worked in the past something irrelevant today. seo for small business marketing is the new yellow pages, billboards, and radio ads of this decade
There’s a complete and thorough description of the dance of pagerank and incoming links in many places on the web. Most are complex, but the simple version is this: pagerank is the gauge of how well a site can be considered the authority expert in that niche. How old your domain is, the number of visitors over time, the bounce rate, the number of links coming to your site, the internal linking structure your site has, etc.
However, another consideration to take is that Google’s pagerank is akin to the richter scale. An incoming link from a PR2 site to your website is equal to 100 incoming links from PR1 sites. The higher the PR of the site giving you a link, the higher the quality of that incoming link.
One of the most common mistakes in many local businesses is that they take the approach that volume far exceeds quality. They’ve hired a “SEO Expert” who has outsourced their link-building campaigns haphazardly to India and the Phillipines, often without their clients permission or approval. Within one month the “SEO Expert” can guarantee them that they’ve acquired 1,000 or 5,000 incoming links- usually of little value and little help in their search engine rankings.
Additionally, all the links usually point to the main page of their URL, not pages within that site. This does not appear natural to any of the search engines. Ideally you want 40% of your backlinks pointing to your main URL with the remaining 60% pointed to internalpages.
Lastly, building an internal linking structure is necessary. This is where pages of your website link to other pages of your website. Internal linking helps Google determine the LSI (Latent Semantic Indexing) structure of your website.
